Professional Selling Skills

Lead mutually beneficial sales conversations with your customers— even with those who are indifferent.

Customer sophistication … fierce competition … commoditization … price obsession … complex sales cycles … globalization … changes in buying behaviors. Even in the face of these challenges, new sales opportunities are pursued and won.

To capitalize on these possibilities, a salesperson must have superior selling skills—skills that build customer trust and differentiate you from your competitors.

Professional Selling Skills® (PSS) can help you develop these skills. A research-based program, the Professional Selling Skills® program teaches selling and key interaction skills that enable you to lead mutually beneficial sales conversations with your customers—even with those who are indifferent or express concerns.

Your salespeople will:

  • Gain the skills critical to developing solid business relationships while improving sales performance.
  • Increase their long-term effectiveness by becoming knowledgeable business consultants.
  • Acquire critical skills efficiently through learner-focused activities.
  • Gain a reliable method for continually evaluating and improving skill development.

Your customers will profit from:

  • Lasting relationships with salespeople who understand their business reality.
  • Products that address their specific organizational and personal needs.
  • Buying decisions that are based on fact, not high-pressure sales tactics.

Your organization will experience:

  • Increased success in winning new business and building customer loyalty.
  • Decreased costs by helping salespeople better judge account potential and use time more efficiently.
  • A common language for your sales team, resulting in improved communication and teamwork.
  • Reduced turnover by providing salespeople with direction, support, and flexible professional development.